Alfaz del Pi continues to attract strong international demand. As of 2025, the average property price is approximately 2,600/m2, with annual growth of 79%.

The market is dominated by villas and well-established residential urbanisations. Compared to nearby Benidorm, Alfaz offers a quieter, more residential environment while maintaining close access to amenities and beaches. Premium villas with sea or mountain views command prices above 3,200/m2.